Poo~Pourri
____________________________________________________________________________________________GET FUNKY. STAY FRESH. The most talked about activation/experiential campaign at 2024 SXSW!
Writer: Kelly Beck-Byrnes
Art Director: Christianne Brooks
Pourri partnered with Rolling Stone and the city of Austin to offer funky & innovative music showcases, stimulating podcasts, and the best bathroom takeovers ever. We encouraged people to tap the product with their phone using the slang, “Wanna Funk? Tap this!” The NFC-enabled Poo~Pourri Pocket Sprayer then allowed guests to TAP their phone to the product and be instantly onboarded into an amazing branded experience. Consumers were given exclusive access to the premier party, THE FUNK FACTORY, a famous Austin speakeasy that was virtually impossible to get into unless your pocket sprayer was registered on the app.
