Carvel Ice Cream
360 campaign for Carvel Ice Cream partnering with Devour, the in-house agency for GoTo Brands.
Writer: Kelly Beck-Byrnes
Art director: Warner Whatley
For the first time in decades, Carvel decided to create a new ice cream character.
We asked fans to vote on their fave based on the characters’ flavorful, fun stories.
A landing page that never saw the light of day but would’ve been cool with a 1977 Star Wars type intro disappearing into a field of stars...
These were the bastard characters that didn’t make it into the running...
