Carvel Ice Cream
A 360 campaign during an in-house stint at GoTo Foods in Atlanta, a conglomerate company that houses 7 food brands.
ACD/Writer: Kelly Beck-Byrnes
ACD/Art director: Warner Whatley
CHANNELS: Brand video, In-Store Marketing, POS, Social
For the first time in decades, Carvel decided to create a new ice cream character. We created a social campaign asking fans to vote on their fave and turned the top choice into ice cream reality!
The winner... Crunchie Munchie Monster!
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These are the bastard characters that got nixed from the mix. My fave was Beau Brown because—come on, who wouldn’t love ice cream in the shape of a poop emoji.
