Carvel Ice Cream
360 campaign for Carvel Ice Cream partnering with Devour, the in-house agency for GoTo Brands.
Writer: Kelly Beck-Byrnes
Art director: Warner Whatley
For the first time in decades, Carvel decided to create a new ice cream character.
We asked fans to vote on their fave based on the characters’ flavorful, fun stories.
![](https://freight.cargo.site/t/original/i/12e2a5b5a5cf6765bc0484ae1ec93a40293cd5e4948b904bca84e0e63e63f028/Screen-Shot-2023-09-12-at-10.12.15-AM.png)
![](https://freight.cargo.site/t/original/i/b37840f9ae2c2c92eb7d41b05cdd4a2ce526712d1b93017271193461ab524112/Screen-Shot-2023-10-03-at-9.49.30-PM.png)
![](https://freight.cargo.site/t/original/i/72b8583029139f22b9eb50f081b27c7042b9d6ac28788ab99e6096e8a103bcff/Screen-Shot-2023-10-03-at-9.47.29-PM.png)
![](https://freight.cargo.site/t/original/i/51c2614e2ab242d84b88e33094433a0a94998c36b655393bd58a68fc376e9775/Screen-Shot-2023-09-12-at-10.10.28-AM.png)
![](https://freight.cargo.site/t/original/i/775aa45205737cf0906b4705af5d4e8a858f51271342b8ba2fd4beb045923b4a/Screen-Shot-2023-09-12-at-10.09.20-AM.png)
These were the bastard characters that didn’t make it into the running...
![](https://freight.cargo.site/t/original/i/6e0f3277db8d10de9c2253c1e6e52f5ebf036491aca283275f0f2e9def6f3635/Screen-Shot-2024-04-01-at-2.05.27-PM.png)
![](https://freight.cargo.site/t/original/i/611393ed389cfd61fb6e78fb12f0a207fe7d9662a3494209c678ea5e77575f60/Screen-Shot-2024-04-01-at-2.07.34-PM.png)
![](https://freight.cargo.site/t/original/i/6256cf381e057858a9ba6601661d60704016fba9d3cd5ffd6d58bf5d86713896/Screen-Shot-2024-04-01-at-2.09.09-PM.png)
![](https://freight.cargo.site/t/original/i/78d6cb490ec2ebba9a654342e3033cd2fba7fad92f3daa5cdeaf0fc7fdff84d7/Screen-Shot-2024-04-01-at-2.10.39-PM.png)
![](https://freight.cargo.site/t/original/i/342b29526bb5edfe2e043c9fdf61664e12c0d5ca2ecea36c4e9826d40189ad71/Screen-Shot-2024-04-01-at-2.12.10-PM.png)
And the landing page that never saw the light of day but would’ve been cool with a 1977 Star Wars type intro disappearing into a field of stars...
![](https://freight.cargo.site/t/original/i/5470e5b265895b9cb398427be255f43aad80aa3d54d883b29ea4eeb548869d24/Screen-Shot-2024-04-01-at-2.29.43-PM.png)