Kelly Beck-Byrnes

word person

Kelly Beck Byrnes

Copywriter / Art Director / Screenwriter / Idea Generator


Carvel Ice Cream


360 campaign for Carvel Ice Cream partnering with Devour, the in-house agency for GoTo Brands.

Writer: Kelly Beck-Byrnes
Art director: Warner Whatley








For the first time in decades, Carvel decided to create a new ice cream character.
We asked fans to vote on their fave based on the characters’ flavorful, fun stories.   





   

A landing page that never saw the light of day but would’ve been cool with a 1977 Star Wars type intro disappearing into a field of stars...



These were the bastard characters that didn’t make it into the running...












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