Carvel Ice Cream
A 360 campaign during an in-house CD/writer stint at GoTo Foods in Atlanta, a conglomerate company that houses 7 food brands.
CD/Writer: Kelly Beck-Byrnes
CD/Art director: Warner Whatley
CHANNELS: Brand video, In-Store Marketing, POS, Social
For the first time in decades, Carvel decided to create a new ice cream character. We asked fans to vote on their fave and turned the top choice into reality!
The winner... Crunchie Munchie Monster!
![]()
These are the bastard characters that got nixed from the mix. My fave was Beau Brown. Who wouldn’t love ice cream in the shape of a poop emoji?
