Carvel Ice Cream
A 360 campaign for Carvel Ice Cream partnering with the in-house agency at GoTo Brands.
ACD/Writer: Kelly Beck-Byrnes
ACD/Art director: Warner Whatley
For the first time in decades, Carvel decided to create a new ice cream character.
We created a social campaign asking fans to vote on their fave.
Bastard characters that got nixed from the mix...
