Kelly Beck Byrnes

Word person


Carvel Ice Cream


A 360 campaign for Carvel Ice Cream partnering with the in-house agency at GoTo Brands.

ACD/Writer: Kelly Beck-Byrnes
ACD/Art director: Warner Whatley








For the first time in decades, Carvel decided to create a new ice cream character.
We created a social campaign asking fans to vote on their fave.






  

Bastard characters that got nixed from the mix...











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