Auntie Anne’s Pretzels
A year-long stint as Creative Director at the in-house agency for GoTo Foods led to a couple of fun
campaigns for Auntie Anne’s pretzels.
Writer: Kelly Beck-Byrnes & AD: Larry Clark
1) pepperoni nuggets
This campaign encompassed social, in-store, and a PR stunt called
“Pretzelria” where traditional taxis delivered pepperoni nuggets throughout NYC.
2) The intoxicating aroma of Auntie Anne’s
A campaign bringing awareness to the unique smell of Auntie Anne’s pretzels
and PR stunt where pretzel perfume bottles called “Knead” were sold in pop-up stores in NYC.
