Kelly Beck Byrnes

Word person



     

Auntie Anne’s Pretzels


A stint as Creative Director at the in-house agency for GoTo Foods led to a couple of fun campaigns for Auntie Anne’s.   
Writer: Kelly Beck-Byrnes / AD: Larry Clark

1) Pepperoni Nuggets
This campaign included social, in-store, and a PR stunt called “Pretzelria” where branded taxis delivered pepperoni nuggets throughout NYC.




See ‘em on IG by clickin’ 

  

   
 



   

2) The intoxicating aroma of Auntie Anne’s        
A campaign bringing awareness to the unique smell of Auntie Anne’s pretzels. Social, digital, in-store a and PR stunt spotlighting branded pretzel perfume bottles called “Knead” which were sold in pop-up stores in NYC.


         


See ‘em on IG. Click.


 




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