Auntie Anne’s Pretzels
A stint as Creative Director at the in-house agency for GoTo Foods led to a couple of fun campaigns for Auntie Anne’s.
Writer: Kelly Beck-Byrnes / AD: Larry Clark
1) Pepperoni Nuggets
This campaign included social, in-store, and a PR stunt called “Pretzelria” where branded taxis delivered pepperoni nuggets throughout NYC.
See ‘em on IG by clickin’
2) The intoxicating aroma of Auntie Anne’s
A campaign bringing awareness to the unique smell of Auntie Anne’s pretzels. Social, digital, in-store a and PR stunt spotlighting branded pretzel perfume bottles called “Knead” which were sold in pop-up stores in NYC.
