Kelly Beck Byrnes

Copywriter / Art Director / Screenwriter / Idea Generator

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Kelly Beck Byrnes

Copywriter / Art Director / Screenwriter / Idea Generator


Tinder


Dick is a man’s name and also a term for someone who behaves badly. Tinder leveraged this happy coincidence to educate men about proper behavior on their platform using a fictional “Dick” character illustrated and mythologized in the style of a children’s story.
Digital & Social campaign
Writer: Ginger Robinson
Art Director: Kelly Beck-Byrnes
Illustrator: Ben Javens























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