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Because these digital spaces are inherently social, this 360 degree social campaign made it possible for Weight Watchers to seize an amazing opportunity to evangelize its brand every time a member logs in to Facebook, Twitter, or Pinterest. Our goal was not just to create a social niche that engages Weight Watchers members–it was really the opposite–to bring WW into the much greater social world of their lives.
Art Director: Kelly Beck-Byrnes
Writer: Jess Vacek