Lucky for us, Dick is a man’s name and also a term for someone who behaves badly. We leveraged this happy coincidence to make our point, using a fictional “Dick” character, illustrated and mythologized in the style of a children’s story, to educate about proper behavior on Tinder.
Digital & Social campaign
Writer: Kelly Beck-Byrnes/Ginger Robinson
Art Director: Kelly Beck-Byrnes
Illustrator: Ben Javens