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Kelly Beck-Byrnes

copywriter · art director · idea generator · screenwriter

Tinder Social Campaign

Dick is a man’s name and also a term for someone who behaves badly. Tinder leveraged this happy coincidence to educate men about proper behavior on their platform using a fictional “Dick” character illustrated and mythologized in the style of a children’s story.

Digital & Social campaign
Writers: ginger Robinson/Kelly Beck-Byrnes
Art Director: Kelly Beck-Byrnes

Illustrator: Ben Javens